Visit an entrepreneurial firm and write a report using the format provided.
• Description of the enterprise and why you think is entrepreneurial
Mazao Fresh Limited is an entrepreneurial firm based in Nairobi. They offer wholesale fruit, vegetable and fresh farm produce delivery services to the food and catering industries including hotels, restaurants, schools, hospitals, staff canteens and nursing homes within the Nairobi area.
Mazao Fresh distinguishes itself from similar business by their passion for fresh produce and the utmost personal customer service they provide to Nairobi’s Food Service and Hospitality Industries. They also pride themselves on supplying their clients with a vast variety of quality seasonal produce, and recognize the importance of tailoring their service to each client’s individual needs, this includes offering additional services like pre-washed and pre-cut fruit and vegetables for the client’s convenience. The reason why Mazao Fresh is an entrepreneurial firm is because they possess the fundamental attributes of any entrepreneurship.
Entrepreneurship has been defined as the process of discovering new ways of combining resources. The final result is the creation and/or building something of value. We can clearly see that Mazao Fresh has identified an opportunity of doing things differently and conveniently, instead of simply delivering fruit and vegetables to the clients like other existing businesses, they’ve identified a need and have pulled together the needed resources to pursue the opportunity by doing things differently. They add value to their service by offering pre-cut and packaged fresh fruit and vegetables, saving their client’s precious time from the extra preparation work. Furthermore, their personal customer service allows them to develop a healthy relationship with each of their customers and provide a forum for an easy exchange of information and feedback, so that they can make a good customer...