Understanding Mission, Aims and Objectives The AQA Specification Corporate Aims and Objectives This section considers what the organisation is attempting to achieve, and how this helps to determine its strategies. Understanding Mission, Aims and Objectives Mission statements Corporate aims and objectives Corporate strategies Differing stakeholder perspectives. Candidates should understand the purpose and nature of corporate strategies and their relationship with aims and objectives. They should understand differing stakeholder perspectives and the potential for conflict and the pressure that stakeholders HYPERLINK http//store.aqa.org.uk/qual/gce/pdf/AQA-2130-W-SP.PDF http//store.aqa.org.uk/qual/gce/pdf/AQA-2130-W-SP.PDF Key Terms Mission Statement A mission statement is a declaration of the overall goal or purpose of an organization. Examples The Estee Lauder Company The guiding vision of The Estee Lauder Companies is Bringing the best to everyone we touch. By The best, we mean the best products, the best people and the best ideas. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Estee Lauder in 1946. They remain the foundation upon which we continue to build our success today. Ford Motor Company We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. Microsoft At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible The Walt Disney CompanyThe mission of The Walt Disney Company is to be one of the worlds leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Corporate Aims An aim is...