ROLE OF MEDIA
Definition and introduction of media
Creation Of Awareness
Strengthen Relations with Other Countries
Types of Media
Uses of media
Positive Effects and Negative Effects
The popular definition of media can be defined as:
“ It is a link between two things”.
It is often said that world has become a global village. It is media that has shrunk the world into a village. Telecommunication, TV, radio, and now computers have reduced distances and brought the countries of the world closer to each other. Communication channels through which news, entertainment, education, data, promotional messages are disseminated are called media.
As someone has remarked,
“Mass media provides the essential link between the individual and the demands of the technological society.”
Media includes broadcasting and narrowcasting channels such as, TV, radio, telephone, newspapers, magazines, billboards, fax and internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society; it’s a mirror of the society. Its duty is to inform, educate and entertain the people. There are numerous but vital roles media performs in society.
“ The effect of the mass media is not to elicit belief but to maintain the apparatus of addiction.”
Media is a powerful weapon. It creates awareness and consciousness of rights, duties and responsibilities among the people. Through it, people and government become...