Corporate Social Responsibility
Corporate Social Responsibility can be defined as a form of self-regulation of corporation to minimize society’s negative perception of a company and maximize its positive impact.
Keeping this definition in mind while looking at Company Q’s attitude towards its customers in a metropolitan area, it becomes clear that they don’t care about the communities and customer they are serving, with closing stores in crime ridden areas. Additionally Company Q never offered health-conscience and organic products to their customers and only introduced them after years of request from their customer base, which indicates that they never had an open ear for the community they served and profited from. On top of this, they denied requests of the local food back for donation of day-old products, which would be thrown away anyway, and with that show a lack of trust of their own employees they believe would abuse the system and steal from the company.
By addressing these three issues, the company can change the negative perception of the community they serve and potentially increase their sales as well.
Recommendations for addressing the negative perception of Company Q by the community.
The first step Company Q can take to improve is to stock more health-conscience, organic and locally produced items to meet the demand of the community for these products. Even though the products come with a higher margin, it would address the demand by the consumers in the communities. Organic products can be sourced by local suppliers, such as organic butchers and small farms just outside of the metropolitan area, reducing shipping cost and lowering the cost. One big advantage of sourcing locally produced products is that it is environmental friendly and the local communities benefit from it, showing social responsibility towards suppliers, the community and the environment.
The second area Company Q should address is the participation in the...