Words count: - 2008
The Not – so – Wonderful World of Euro Disney – Things are better now at Paris Disneyland
French perceive Euro Disney as an ‘American imperialism’. They thought, there is nothing special for French people in Euro Disney. So they did not bother to give much response and it became a failure factor for Euro Disney.
There were Japanese and Americans attachment with the characters whereas French audience had their own well known characters such as ‘Asterix, the helmeted and pint-sized Gallic warrior. So French audience did not like characters offered by Euro Disney.
Attitude of French audience were hostile towards Euro Disney because they threw eggs on Paris theater director Ariane Mnouchkine while describing of Euro Disney in Paris. So it became a great negative point for Euro Disney.
There were not many vacations for French people and traveling was not safe because of Gulf war in 1991. This reason played a critical role for not coming customers to Euro Disney.
Currency fluctuation and high interest rate made a negative impact for Euro Disney. In the same year there were Olympics in Barcelona. So mostly audience went to watch Olympics rather than come and visit Euro Disney.
Disney’s management did not allow having alcohol in the park which was unacceptable to French people. In France people take alcohol with their food as well. So this point went against Euro Disney.
Animals in France treated like very personal but Disney’s management did not allow pets in side the park. Again it went against Euro Disney.
As assessing all the points it is very clear picture that there was a big cultural differences between both the countries. If there is no synergy between the culture of home and host country then it becomes miserable to run business for an organization.
There were some factors which could have anticipated by organization but they did not think about them. They were overconfident and...