Beer Market - Europe Industry Analysis, Size, Share,
Growth, Trends and Forecast 2015 - 2021
64 Page Report
Europe Beer Market: Untapped Eastern Europe Market to Emerge
as Opportunity for Growth, says TMR
Transparency Market Research
90, State Street, Suite 700.
Albany, NY 12207
The Europe beer market is consolidated with the top five players accounting for 83.9% of the market in
2014. These players are Heineken International,Anheuser-Busch InBev, SAB Miller plc, Carlsberg Group,
and Diageo. The number of players in the beer market is continuously increasing. Local players are also
giving tough competition to big and global players. The beer market in Europe is marked by aggressive
marketing strategies adopted by top players. Transparency Market Research (TMR), in its new study, has
found that frequent mergers and acquisitions are becoming a part of the beer industry. The market faces
threat from external substitutes such as non-alcoholic beverages and internal substitutes such as whiskey,
vodka, and rum. Thus, the threat from substitutes will be medium in the coming years. The threat from
new entrants will remain medium too, as the beer market is attracting many new players.
Interpret a Competitive outlook Analysis Report with PDF
According to the report, the Europe market opportunity in beer will rise from US$135.29 bn in 2015 to
US$160.99 bn by 2021. On the basis of product, the lager segment will continue to lead and account for
62.61% of the market in 2021. By country, Germany is anticipated to be the most lucrative market
followed by the U.K. Increasing disposable incomes and the reigning...