Thank you, Mr Tuan! Hi, everyone, I’m coming back to telling you about one of the most popular types of marketing communications. It’s event marketing.
At first, I’d like us to take a look at those pictures…Now, I want you to tell me : “What are in those pictures? , “ Do you recognize it is a trade show?” , “ Can you tell me what is that trade show?”.
As you can see from those pictures, we have a Motor trade show and I can tell you it is the 6th Vietnam Motor Show which has been held in 5days at Vietnam Exhibition & Fair Centre in Giang Vo street. OK, basically, this is a typical example of what I am going to talk about.
I will begin by giving you some general information about this types of marketing communication and then I’ll go on to make detailed recommendations regarding some examples of event marketing.
OK, perhaps I should start off by defining the term: “event marketing”. Event Marketing is merchandising a business to groups of potential buyers. Most sales systems have a specific target market or a selected company that is pursued to become a customer. Event marketing can be accomplished in two ways, either as a participant or as a sponsor. There is no limit to the different ways that event marketing can increase company awareness and introduce your company to the customers. Event marketing activity can be held locally or on a national forum. Both activities can bring new customers, and in some cases demonstrate goodwill, which can make a favorable impression and impart a positive image for your industry. The advantage of event marketing is to move from the one-on-one basis of selling to group selling. Group selling lets your company present itself and it products to several prospects at the same time or at the same location.
Now, I’d like to draw your attention to some typical examples of event marketing. As you can see from the screen, there are four examples, they are : Trade shows, meeting,...