Toyota: A Visionary Company?
The automobile industry has gone through many changes and cuts over the past several years. Toyota is a company who has been very successful and dependable when it comes to automobiles. Toyota is a company that has been in the news a great deal lately. Their mission is essentially to “Produce reliable vehicles and sustainable development of society by employing innovative and high quality products and services.” They have been around for many years and will continue to succeed. The company has proven their name through the production of quality automobiles that are built to last a long time. We must look at the stakeholders and how they meet the needs and goals and the overall mission and vision of the company. (Toyota. 2012).
The Toyota Motor Corporation mission statement is referred to as a "Global Vision" on the Toyota.com website. Toyota has become one of the best automobile companies and one of the most popular car brands in the U.S. automobile industry largely because it is able to live up to its own lofty mission statement:"Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.Through our commitment to quality,constant innovation and respect for the planet,we aim to exceed expectations and be rewarded with a smile.We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way." (Toyota. 2012).
The stakeholders of the company that I have decided to choose would be the customers and employees because these are the two most valuable assets that will keep a company in business and there is a great deal of sales responsibility that will lie on the shoulders of these stakeholders. The needs and goals of the customers are first for customers they need to have the best products that are dependable when it comes to vehicles and be at a very affordable and fair price. The employees...