1. BRIEF INTRODUCTION ABOUT THE CHOSEN PRODUCT OR SERVICE.
Facebook Incorporation is an online social network company founded by MarkZuckerberg and his friends from Harvard University on February 4, 2004. Facebook enableusers to create a personal profile, add some basic information, share pictures and getconnected with other users from all over the world. Since launched, Facebook have at least850 million users and the amount keep increasing. It is now one of the most widely usedsocial media. Figure above shows the picture of the founder of Facebook, Mark Zuckerberg.
2. STUDENTS ARE ASKED TO TAKE A BROADER VIEW IN HOW THEY READ AND ANALYZE PRODUCT OR SERVICES TO IDENTIFY HOW TECHNOLOGIES AND MANAGEMENT IN GENERAL CAN RESULT IN PRODUCT OR SERVICE STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS AND HOW IMPLEMENTATION OF IT ADDRESSES EACH OF THESE FOUR AREAS AS ISSUES FOR IT PLANNERS TO CONSIDER AND ADDRESS.
Facebook, the world's largest social network, has 1.44 billion monthlyactive users (MAUs) worldwide. Unlike rivals Twitter (NYSE:TWTR) orLinkedIn (NYSE:LNKD), Facebook is consistently profitable on a GAAP basis.
Last quarter, mobile advertising revenue accounted for 73% of Facebook's advertising revenues, up from 59% in the prior year quarter. Total ad revenues rose 46% annually as its average revenue per user (ARPU) climbed 25% to $2.50. Unlike Google, Facebook limits the number of ads it displays every quarter. This strategy -- which emphasizes quality over quantity -- caused Facebook's average price per ad to soar 285% annually last quarter as ad views fell 62%.
Research firm eMarketer estimates that Facebook generated $3.54 billion in mobile display ad revenues in the U.S. last year, more than triple Google's $1.13 billion. Unlike Google's scattered network of display ads, most Facebook ads are displayed within its News Feed.
Last year, Facebook beefed up its video delivery...