Fast Food Fever

Fast Food Fever

  • Submitted By: e9e9b0
  • Date Submitted: 12/16/2008 9:26 PM
  • Category: Social Issues
  • Words: 1149
  • Page: 5
  • Views: 3

Fast Food Fever
In the predawn of the Cold War in Southern California, a sleeping giant was about to awaken and transform the American way of life dramatically. In an effort to reach new levels of modernity and economic prowess, fast food boomed on to the scene and quickly took hold of the general public’s loyalty. Today, over eight decades after the original seed, the need for convenient food, along with fundamental changes in Americans’ lifestyles and view of food as well as fast food companies’ effective advertising , has cemented the fast food as one of the most popular industries in society.
Knowing that the American lifestyle today is built around the need for speed and efficiency, fast food companies have taken measures to ensure that they appeal to the largest amount of consumers as possible. Most importantly the food tastes good. While in reality it is shockingly bad for a person’s health, taste usually trumps health concerns when hunger sets in especially for children who are the most essential demographic for success in fast food. Following taste, prices rank high on the list of things that draw people through the doors. Value meals, two-for-one deals, and regularly low prices for items on the menu target the low- and middle-classes of society making eating a fast food meal much cheaper than actually buying food to make a home-cooked meal. Virtually every fast food franchise has jumped on the value menu bandwagon. The accessibility of fast food draws a lot of customers, as well. They’re open early, late, every day, and some even operate twenty-four hours a day, seven days a week, and they are everywhere. Yet, despite the staggering number of locations, fast food franchises are dedicated to conformity which provides predictability for customers who are usually drawn to familiar brands by either an instinct to avoid the unknown or favoritism. This dependability allures many. All of these factors contribute to the convenience of fast food...

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