(1) Went to Boon & Co PVT Ltd., first up and discovered that it was a warehouse with a very small showroom outlet in front. The showroom outlet mainly held Korean accessories such as DVD players, MP3 players and a small set of binoculars (Some Korean make). The price of the best pair of binoculars in this shop was 450 SGD.
(2) When we enquired at Boon & Co regarding Swarovski binoculars, they hesitated and then said that they no longer keep Swarovski binoculars and instead helped us out by putting us through to the agent who sold them in Marina Square.
(3) We went to Marina square, and went into Cathay photo, which was a small outlet for Cameras, Video cameras, tripod stands and a small assortment of Swarovski binoculars. On enquiry, they mentioned that Swarovski rarely sells because of its pricing, and is intended purely for professional binocular usage.
(4) Also, Cathay was one of very very few dealers who had Swarovski binoculars with them, and they do not sell them much at all.
(5) We counted a total of 5 binoculars ( varied models- 4 double lens and one single lens observatory model) and that was all the shop had.
(6) The price of the cheapest pair of Swarovski binoculars (8x) was 2350 SGD and the range went up to 3800 SGD.
(7) However, the shop did not have any other model of binoculars
(8) The binoculars was priced about a 1000 SGD lesser than the recommended retail price of each model, and was inclusive of the 7% GST tax.
(9) On further grilling, we learnt that Swarovski is a brand of binoculars that catered to the elite. Also, the shop held some collector items such as camera tripods, camera pouches and bags from National Geographic, which suggested that Swarowski too, looked more of a collector item at that sort of price.