Failure Analysis/Change Strategy
"Be Kind, Rewind" was a slogan and a sticker affixed to VHS tapes from Blockbuster or smaller mom-&-pop video rental stores. ("Genius.com", 2014). However, times have defiantly changed since the success of Blockbuster in the 1990's. Due to technological advances, by way of online entertainment, Blockbusters' popularity had drastically decreased. Week 6 Learning Team B assignments consisted of analyzing a business that failed and one that succeeded within the last five years. After discussing the two companies that met the criteria we selected Green Mountain Roasters, Inc. and Blockbuster Rentals (the brick and mortar stores). Learning Team B identified each organization’s objectives, vision, and mission statements, and the leadership styles, organizational theories, and structure that contributed to each businesses success or failure through research and analysis.
Green Mountain Coffee Roasters, Inc.
Objectives, Values, Mission
In 1981, Robert Stiller (the founder of Green Mountain Coffee Roasters-GMCR),had a great cup of coffee while on vacation and decided to introduce it to the company. Green Mountain was a small, specialty coffee store; however over the years the company has grown rapidly. Green Mountain established a company that involved communities that nurture the beans and has a goal of creating a larger business that creates healthier communities. The company's vision was mere to create a good tasting coffee while inspiring the communities that nurture the beans. The company’s long-term viability as a business was linked to the ecological and social viability of the communities where we work. According to, Northwest Food Processors Education Research Institute 2007, “Our Purpose: We create the ultimate coffee experience in every life we touch from tree to cup – transforming the way the world understands business” (ERI, 2007).
A part of Green Mountain Coffee Roasters, Inc. states that success...