Ford Motor Company Case Study

Ford Motor Company Case Study

  • Submitted By: delicious
  • Date Submitted: 07/21/2009 1:09 AM
  • Category: Business
  • Words: 1151
  • Page: 5
  • Views: 1

Ford Motor Company

Ford Company aspires to be the world’s principal Consumer Company for automotive products and services.
To be the world’s leading Consumer Company for automotive products and services.

We are a worldwide leader in automotive and automotive-related products and services as well as in newer industries such as aerospace, communications and financial services. Our mission is to continually improve our products and services to meet our customers’ needs, allowing us to be profitable as a business and to provide a reasonable return for our stockholders.

We offer a variety of cars, trucks, SUVs and many other products and services to the automotive consumer. Each of our automotive brands has a unique personality and holds a distinct place in the Ford Motor Company family

We adhere to guiding principles which direct our efforts to more successful business operations, these guidelines are:
• Quality comes first
• Customers are the focus of everything we do
• Continuous improvement is essential to our success.
• Dealers and suppliers are our partners.
• Integrity is never compromised.

To achieve our mission we believe that our products, people and profit are important values that are essential to our success. Our people are our source of strength; they offer corporate intelligence and establish our reputation and vitality. Our company believes in involvement and teamwork.
The end result of our people’s efforts is the product, and therefore we work hard to serve our worldwide clientele with the best product and the best service.
Our profits are the definitive measure of how competently we provide customers with the best products, and we need the profits to grow as a company and survive in the industry. By developing a great range of products, Ford Motor Company aims at serving the varying and ever-changing needs and wants of the global community.


1. Fords ability to produce vehicles at a...

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