Four P

Four P

Based on the survey done by our team there are several aspect that this survey cover, which include type of training wanted by employer, duration of training and place and price of training. Each survey question can be analyze and further broken down into categories of the marketing model which is the 4P. That include, Product, price, place and promotion.
The first part which is the product. Based on our survey several results had been found and from the those result most employer imply on a quarter and annually training, based on the type of training given. For examples, team building and management training are normally done in an annually basis and are normally held in a resort or hotel, thus at the same time act as a vacation for the employees. Where as training that involve technical skill that are needed to be sharpen often are done in a quarterly basis. This result can be further supported by an examples from an insurance company such as Prudential. Each year annual training and vacation will be held at its training center located at Kuala Lumpur. This act as a yearly vacation for its employees and at the same time giving them a chance to sharpen their skills. (Prudential Training Academy, 2013).
From our survey result, most of the company we survey mainly consist of 51-100 employees and about 30% are small company that have only 11-30 employees. Thus the result show that if the training are to be provided an estimation of at lease 20 participants are to be train. On top of that, 50% of the company we survey are hotel which provide service. To further support that the result shown are close to accurate, most training provider in Penang only train a small number of participants at one time, about 20-30 people. As most company will not send all its employees in one time to attend the training as that will not be applicable or appropriate. For examples, training done by AIA an insurance company are done in small numbers of 20-30...

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