International Journal of Service Industry Management
The internationalization of retailing: Factors influencing the choice of franchising as a
market entry strategy
Anne Marie Doherty

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To cite this document:
Anne Marie Doherty, (2007),"The internationalization of retailing", International Journal of Service Industry
Management, Vol. 18 Iss 2 pp. 184 - 205
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Users who downloaded this article also downloaded:
Christopher M. Moore, Anne Marie Doherty, Stephen A. Doyle, (2010),"Flagship stores as a market entry
method: the perspective of luxury fashion retailing", European Journal of Marketing, Vol. 44 Iss 1/2 pp.
Nicholas Alexander, Hayley Myers, (2000),"The retail internationalisation process", International Marketing
Review, Vol. 17 Iss 4/5 pp. 334-353
Yao Lu, Elena E. Karpova, Ann Marie Fiore, (2011),"Factors influencing international fashion retailers' entry
mode choice", Journal of Fashion Marketing and Management: An International Journal, Vol. 15 Iss 1 pp.

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