International Journal of Service Industry Management
The internationalization of retailing: Factors influencing the choice of franchising as a
market entry strategy
Anne Marie Doherty
Downloaded by SYDDANSK UNIVERSITET At 05:22 26 September 2015 (PT)
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To cite this document:
Anne Marie Doherty, (2007),"The internationalization of retailing", International Journal of Service Industry
Management, Vol. 18 Iss 2 pp. 184 - 205
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http://dx.doi.org/10.1108/09564230710737826
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Nicholas Alexander, Hayley Myers, (2000),"The retail internationalisation process", International Marketing
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Yao Lu, Elena E. Karpova, Ann Marie Fiore, (2011),"Factors influencing international fashion retailers' entry
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