“It was mainly the advances in understanding the relationship between nutrition and health that resulted in the development of the concept of functional foods”
Functional food and beverages account for around 70% of Nutraceuticals products market. The major functional food ingredients include Vitamins, Carotenoids, Prebiotic, Probiotic, Poly unsaturated fatty acids and proteins. Due to fast paced lifestyles regular food intake does not meet the minimum daily requirement of nutrition for the consumers; to fulfill this consumers are shifting towards nutritional supplements and food with therapeutic functional benefits. Many major food manufacturing companies such as Pepsi co (U.S.), General Mills (U.S.), Nestle (Switzerland) are launching packaged foods fortified with active nutritional ingredients such as Vitamins, Proteins and minerals. For example General Mills, Nature Valley brand offers products high fiber content biscuits, vitamin E added nut bars and protein bars.
In coming years demand for natural and organically derived sport nutrients ingredients will increase, because of rising awareness related to ill effects of artificial ingredients in sport Nutraceuticals and stricter doping regulation in sporting events. The authenticity and efficacy of various functional ingredients used in Nutraceuticals is a major concern for consumers. However, with evolving research and companies investment in R&D to launch innovative products, exploration and usage of various Nutraceuticals ingredients will be widely followed.
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The Functional Food Market is segmented into six main categories, it is divided based on: Type, Benefits, Origin, Ingredients, Consumer and Geography. The different types of Functional Food include: food, beverages and supplements. The market is driven by the benefits these Functional Foods...