Gene One Generic Benchmarking Research
Identification of Issue: If you’re alive, you’ve probably been watching the drama being played out at Starbucks. Hundreds of stores are slated to close across the country, and customers ranging from local neighbors to business owners to the mayors of cities are calling to lobby for their local store. GeneOne’s Executive recommendations for growth and increase sales were to Develop two new technology breakthroughs, Develop 6 new and innovative products based on current technology, Build brand image, Increase Customer Base and implement marketing infrastructure University of Phoenix, 2009, pg.2) Starbucks main focus was management and customer service.
Company Response: Cost-side management has really been the cause of the problem. What was forgotten was that cost-side management could never have created this kind of customer response. Only revenue-side management (which is the focus of leadership vs. management) could do this. Starbucks Coffee Company announced the Starbucks leadership team who will be directly responsible for executing the Company's transformation agenda. The changes are designed to focus the organization on providing customers with a superior Starbucks
Experience and building on Starbucks legacy of innovation.
An organization’s culture is the shared values and beliefs that guide its members and helps bring together and enhance their performance, (K. Whitley 2007). The purpose and function of this culture is to help foster internal integration, bring staff members from all levels of the organization much closer together, and enhance their performance. The goal of the organization should not only emphasize on being profitable but also to ensure that its members are working in a healthy organizational culture. At Starbucks, giving back to the community in the form of volunteerism, educational programs, and contributing in communities is one of the six guiding functions of the...