General Motors Company Description
General Motors (GM) steers around competitors to remain one of the world's leading makers of cars and trucks, with brands such as Buick, Cadillac, Chevrolet, GMC, Pontiac, Saab, and Saturn. GM also produces cars through its Holden, Opel, and Vauxhall units. Financing and insurance business is primarily conducted by GMAC (GM currently owns nearly 60%). Despite its status in the industry, GM is experiencing historic financial challenges that threaten the company's longevity. In 2008, GM sought financial assistance from the federal government and received some relief when, in late 2008, the White House announced that it would allocate $17.4 billion in emergency loans to GM and Chrysler.
1. Describe all the RELEVANT key trends and factors that make up the forces of the micro-environment for the industry/company/product:
■ Organisation ''
■ Suppliers '' The suppliers are an important part of firm global system. The suppliers supply all that the firm needs to manufacture automobile (parts supply, landmarks, subsets, projects, software, utilities). The problems with suppliers can severe affect firm’s activity and also the marketing department. Because the automobile production is very complex is important to study every time the level of supply resources, the strikes and scarcity periods. This entire situation can influence in the short or medium run sales activity. Is a necessary to monitor prices tendency of products and services delivered. The appreciation of products and services used in automobile production cause the appreciation of final products prices and this cause selling depreciation.
Supply chains form a network of resources, raw materials, components, and finished products that flow in and out of a factory.
■ Marketing intermediaries '' The intermediaries help firm to promote its automobile, to sell...