Genting Pestle Analysis

Genting Pestle Analysis

  • Submitted By: wildfairy
  • Date Submitted: 02/09/2009 7:22 PM
  • Category: Business
  • Words: 261
  • Page: 2
  • Views: 2

PESTEL – Political, Economic, Social, Technological, Environmental, Legal

|Political |Had top political support from Tunku Abdul Rahman |
| |One and only casino in Malaysia issued with a gaming license |
|Economical |Key economic contributor to the tourism industry in Malaysia – |
| |registering a new high of 19.6 million visitors in year 2007. |
| |Creation of vast job opportunities – provided leisure-related jobs|
| |to over 13,000 people (mainly Malaysians) |
|Social |Genting has become the ‘city of entertainment’ and have thus |
| |attracted visitors from around the world |
| |Malaysia is an Islamic country with approximately 60% of the |
| |population being Muslims who uphold religious teachings strongly |
| |against gambling – potential uproar on encouraging the ‘sin of |
| |gambling’ |
|Technological |Genting Skyway is recognized as the ‘World’s Fastest Mono Cable |
| |Car System’ with a maximum speed of 21.6km/hour and ‘Longest Cable|
|...

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