Giant consumer solution

Giant consumer solution

The sales volume in the FFD at GCP was 3.9% behind plan, a closer
look at the financial data reveals that the Natural Meals
brand has actually experienced a 4.3% increase in sales volume for 2008
the only positive figure for any frozen food product.
Furthermore, Natural Mealshad a marketing margin of 6.5% higher than what was planned. It´she only positive marketing margin for any frozen food product. These two figures suggest that consumers have become increasingly attracted towards healthier, organicmeal options and it would seem to be an appropriate time to run the first national sales promotion for the Natural Meals brand.

Many consumers may have never tried Natural Meals
products before as they have not previously been listed on sale. GCP must act now to promote and feature its most popular brand to experience a spike in sales volume andultimately gain back confidence from investors in order to maintain its strong financial position.

The sales volume in the FFD at GCP was 3.9% behind plan, a closer
look at the financial data reveals that the Natural Meals
brand has actually experienced a 4.3% increase in sales volume for 2008
the only positive figure for any frozen food product.
Furthermore, Natural Mealshad a marketing margin of 6.5% higher than what was planned. It´she only positive marketing margin for any frozen food product. These two figures suggest that consumers have become increasingly attracted towards healthier, organicmeal options and it would seem to be an appropriate time to run the first national sales promotion for the Natural Meals brand.

Many consumers may have never tried Natural Meals
products before as they have not previously been listed on sale. GCP must act now to promote and feature its most popular brand to experience a spike in sales volume andultimately gain back confidence from investors in order to maintain its strong financial position.

The sales volume in the FFD at GCP was 3.9% behind plan, a closer...

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