First Report GIAMMARCO INCARNATO
The essay we got is a good lecture about a point of view on “cool” world,
what come up is about a definition of “cool” and the role of the “cool
hunter” , defined with description of the job of dif ferent cool hunting
examples, in the age when this par ticular job was born.
Basically It’s all about researching “what’s going on” in the world, considering dif ferent elements that define the actual society. Studying the
evolution of the trends,deeply researching in to the society, is the key to
reach the goal for a cool hunter.
Looking at the past helped me to get a better idea about the concept of
cool, and how it’s been evolved strictly related to the dif ferent layers of
the society. It is not necessar y to get back too much, just until when the
laws and the ethic behaviour of the people defined the cradle of the society as a regular division of social classes. Basically the acceptable way
of living for people was the ghost to fight for the alternative one, and
between these two big divisions we’ll find what was “cool”, a permanent
state of private rebellion.
Being cool in these ages was easier than now, it was necessar y just to
adopt a lifestyle in the middle of these two society sub-layers. Going
for ward in the years we’ll see that the spectre of what is social unacceptable is being reduced a lot, for dif ferent reasons like the change of the
valors,the way of comunicate and the will of the people to be dif ferent
like anyone else. So what is happening? The “cool” is integrating and
mixing social classes and lifestyles, and the limits are blurred. In this
moment was born the “cool hunter”- a professional figure who study the
trend and the people, able to talk and understand what’s going on in
the world. He needs a deep knowledge of the dif ferent layers of society,
he has an opinion and a defined preference but his role force him to be
neutral and facing the trends in a neutral with a neutral...