Connected cars facilitate connectivity on wheels offering comfort, convenience, performance, safety and security combined with powerful network technology. This enables the driver to connect with online platforms and facilitates real-time communication on the go. Rising consumer demands, the need for constant connectivity, increased dependency on technology and the growing number of tech savvy people account for the growth of this market. Over time, various connectivity solutions have been developed by the car manufacturers and service providers such as the Machine-to-Machine (M2M) connectivity platform. This M2M feature in a car enables interconnectivity between two connected cars. Numerous sensors and processors located in the car provide accurate and real-time information to the driver.
The connected car market is expected to generate a revenue of $141 Billion by 2020. Advanced infotainment systems and a fast connection to the wireless network are the two prominent features that potentially enhance the market growth. Technology agreements and collaborations are the key strategies adopted by the market players to enhance their market share. For instance, AT&T is working with automotive manufacturers to provide contextual voice controls, which would help to create a safer driving experience. TomTom has launched the online turn-by-turn navigation service for customers, making it feasible to connect over a network.
Based on connectivity technology, the global connected car market is segmented into 2G, 3G and 4G/LTE. The 2G service used for providing connectivity will gradually fade out in the next few years, which would be replaced by LTE and 3G technology. Some of the prime reasons for this technological shift should be the rapidly changing telecommunication technology and the advent of faster & reliable communication networks.
On the basis of connectivity solutions, the connected car market is segmented into integrated, embedded and tethered solutions....