In a consumer-centric industry, retailers are evolving with customers and their ever-changing buying habits, lifestyles, demographics, shopping preferences, spending capability, and other parameters. It has become imperative for them to effectively target customers with products and services that best meet their requirements. In 2015, retailers adopted innovative tools based on augmented reality, expanded into omni-channel retail; improved shipping and payment facilities with options for shorten delivery and check-out time. Retailers also focused on product Innovations, a key trend under this was smart clothes and wearable technology, improved point of sale experience, and promotional campaigns.
Key Findings
– House of Fraser is using beacon-enabled mannequins in its store
– Carrefour introduces grocery list maker
– Alibaba’s Smile to pay
– Facebook to add buy-button
Synopsis
Global Retail Innovations- 2015 report, published by Conlumino, covers some of the key in-use and new retail innovations utilized by retailers across the world, to effectively engage consumers across a host of platforms, including mobile and social media, virtual and augmented reality, and in-store and online displays/visibility.
What else does this report offer?
– The report covers innovations under in-store technology, product development, omni-channel, payment and shipping, promotion, and customer engagement
– Insights based on innovation, their impact on consumer behavior, and retailer’s overall marketing strategy
– Sectors covered: apparel, accessories, luggage and leather goods, books, news and stationery, electrical and electronics, food and grocery, furniture and floor coverings, home and garden products, music, video and entertainment software, sports and leisure equipment
– Channels covered: Online, department stores, hypermarkets, supermarkets and hard-discounters, clothing, footwear, accessories and luxury goods specialists, electrical and...