Google Case Study
Ariel Benigno, NinaMarie Carlesimo, Jessica Knight
21 February 2016
Section I: Background
Google was founded in 1995 by Larry Page and Sergey Brin. It was the first popular search engine in the world. They created this search engine so that users could find any website or document on the web based on keyword or exact searches. Other than the search engine, they can also search books on Google Book Search, news on Google News, videos on Google Video (YouTube) and maps on Google Maps. Google has changed the way people look at and share information. This has made them a leading search engine on the web and a global technology leader.
Back in the mid 90’s Brin and Page, Stanford University graduates, worked on developing this unique technology. Since then, Google has grown to become one of the most recognized brands in the world as well as one of the top internet destinations. As of 2014, Google has over 52,000 employees along with cash and equivalents totaling more than $60 billion. Their headquarters is located in Mountain View, California. The company completed its IPO (Independent Public Offering) in August of 2004 for $85 per share. Ten years after Google’s share price exceeded $570, giving the company $390 billion market value.
At the heart of Google, lies “Ten things [they] know to be true” or in other words Google’s Statement of Philosophy:
1. Focus on the user` and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all boarders.
9. You can be serious without a suit.
10. Great just isn’t good enough.
These are the morals Google lives by. These are the things that keep their company different than others. This keeps the...