Company History and Organization:
Google Company was founded by Larry Page and Sergey Brin in 1998 with a really good start as a well-developed search engine that only focuses on serving its customers. The company stayed private until 2004 when Page and Brin decided to sell shares in a Dutch auction for anyone who can afford to buy a good quantity with a good price, which was the first time to happen that shares of a company by this size would be sold in a public auction.
Google's first source of income was advertising placed on the web but that has nothing to with the search results, the ads was separated from the results. Google started making a huge success by the year 2005 when they made about 3.45$ billion and in 2006 it started generating even more money when the revenue was about 6$ billion.
They entered the Chinese market in the early 2000 by creating a version of its home page with their language. They were managed through their main office; they didn’t enter the market through an office, which made them capable of mot following the Chinese censoring law.
Google realized in 2004 that its position in the Chinese market was not sustainable. Google was losing market share to Baidu, the Chinese search engine. Yahoo! and Microsoft were also gaining market share through their local presence.
In early 2006 Google entered the Chinese market officially through its new website, google.cn managed from china, which was more secured, reliable and supported by the Chinese government for finally following their censoring and filtering system.
Segmentation and Target Market:
Demographic segment: Google's target market is huge because it's a search engine on the internet which is available online for everyone and for free, which makes their target market is basically everyone on the worldwide web who's looking for sites or articles or pictures or gathering any information about anything. That was the beginning but nowadays Google also...