Case Study Response: Google Glass
1. Conduct an analysis of the information technology industry. Discuss how Google Glass can deliver
customer value in the fast-growing but competitive information technology industry.
Analysis of the Information Technology Industry:
Innovation and automation have been drivers of the information technology market that has
streamlined technologies and has increased security within these components. Market analysis &
Research reports along with forecasts, trends and analysis of companies and their emerging
technologies and products will be useful in determining the future direction of many markets. Like,
Voice recognition, building automation products, smart cards, embedded systems, electric
component, etc. from networking, software and hardware to switch and transmission businesses.
How Google Glass can deliver customer value in the fast-growing but competitive information
technology industry
The Smart Glass from Google in on the best innovation. A spectacle based computer to reside directly
on your eyes rather than in your pouch or pocket. Just think… the entire world is in front of your eyes
and operating with voice commands like speaking with your neighbors or clarifying your queries with
your professors, Route navigation, temperature, Health Check by Virtual Doctor in hands free format
in day to day life… its really amazing. Along with Google, Sony, Oakley & other also there in the cadre
of Smart Glass innovation. As I have highlighted in DB7, Customer Needs = Growth Opportunities. So
the needs of the customer to be understood clearly and value in terms of benefit, features & money
are provided at right proposition then the innovation beats the competition in the IT industry.
2. Examine the challenges and opportunities for Google as it plans to sell its internet-connected
headwear to the global consumer
Opportunities for marketing Google Glass was very vast and targets across the sectors in the globe....