Google is one of the largest search engines used today. It was co-founded in late 1998. The company had more than 5,000 employees worldwide. Google used a pay-per-click technique to earn money from advertisements. Pay-per-click is often used to kick-start website visibility when a new website or page is promoted, and is basically a bidding system for advertisers who pay a fee to the promotion vehicle (search engine or directory) whenever a surfer clicks on their advertisement. The more the customer pays, the higher the bid, and the more highly placed — prominent — the advertisement appears. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google’s search engine on www.google.com, ads for relevant words are shown as “sponsored link” on the right side of the screen, and sometimes above the main search results. (https://cb.hbsp.harvard.edu/cbmp/content/23368545).
In 2005, Google launch in China. This launch was going to be a challenge for Google because of China’s government. Their customs differ from ours in the United States. Google had to get the approval of China’s government. Google search in China came with restrictions. People in China had limited access with Google. These restrictions caused Google stocks to fall and created protesters to stand outside of the headquarters in California.
Google defended itself by stating “Filtering our search results clearly compromises our mission. Failing to offer Google search at all to a fifth of the world’s population, however, does so far more severely. Whether our critics agree with our decision or not, due to the severe quality problems faced by users trying to access Google.com from
within China, this is precisely the choice we believe we faced. By launching Google.cn and making a major ongoing investment in people and infrastructure within China, we intend to change that.”...