November 21, 2012
Green Is Only For the Public Image
People hear about companies going green and they automatically assume that they
are actually helping the environment while they are not. Not all companies may be
deceiving the consumer; some actually attempt to help the environment and try to
make the world a better place. More importantly, there exist many firms that go
“green” for its own sake not the consumers’. There are three reasons to why
companies do what they do to improve their status among other
firms; to increase their revenues, increase in number of consumers, and get discounts
from sponsors that advertise their products.
For companies to make a great deal of money they obviously need to develop
original ideas for their products. Let’s use Google for example, one would find
it strange that an internet company can make money by going green until one would
consider the amount of electricity data used to keep the procedures running. Through
heavy green investments, the company has calculated its effect to further brand itself
as an ecofriendly firm. Research shows that one month of using Google’s products
now use less energy per user than leaving on a light bulb for three hours. After
considering the company’s renewable energy counterweights it had come down to
zero impact on the environment.
With the increasing popularity of climate change and the dangers that come along
with it, consumers are beginning to take preventative and precautious measures by
supporting the “green” concept. Hence, products labeled eco-friendly are more likely
to be wiped off the shelf in a much shorter time than products not dubbed similarly.
For example, Fantasia potato chips, Lebanon’s most famous national chips company,
has reported a 7% increase in yearly revenue as of 2010 after labeling their products
with the eco-friendly stamp. On the...