Haier America, founded in 1999, is the U.S. Sales & Marketing division of the international Haier Group, a manufacturer of major appliances and electronics including, but not limited to, refrigerators, freezers, air conditioners, dishwashers, laundry products, small appliances, electronics, and televisions. Haier products are known around the world for quality and innovation. Haier America has invested $15+ million in its US Headquarters with a purchase of the Landmark Haier Building in New York City. This location houses the corporate offices, showrooms and research & development labs. In addition, there is a restaurant and Haier showcase gallery open to the public. Haier America looks to new growth and success with original products, strategic product distribution and remaining true to its core philosophy of innovation.
Haier is the world’s 4th largest white goods manufacturer and one of China’s Top 100 IT Companies.
Haier specializes in technology research, manufacture industry, trading and financial services.
Haier 2008 global revenue was RMB107.5 billion.
Haier launches the Global Brand Building Strategy and updates spirit “Create resources, worldwide prestige”
The Haier Group is China’s largest home appliance brand and one of the world’s leading
Haier was founded in 1984 in Qingdao, Shandong Province, China and manufactures home appliances in over 15,100 different specifications under 96 categories. Headquarters:
Haier’s international business framework encompasses a global network of design, procurement, production, distribution and after-sale services.
Haier has established 15 industrial complexes, 30 overseas production factories and bases, 8 design centers and over 58,000 sales agents worldwide.
Haier is now approaching its goal of being “local” in American and European markets via localized design, manufacturing and sales processes.
Haier has set up...