Harrison-Keys Problem Solution

Harrison-Keys Problem Solution

  • Submitted By: mystang50
  • Date Submitted: 01/05/2009 6:32 PM
  • Category: Business
  • Words: 2973
  • Page: 12
  • Views: 755


Problem Solution: Harrison-Keyes Inc.
University of Phoenix
Week 6
October 7, 2008

Problem Solution: Harrison-Keyes Inc.
Harrison-Keyes, Inc. is a global publisher of a wide range of books. The company has over 22,700 active titles and publishes 2,000 new titles each year. The company is over 100 years old and has been very successful. Due to declining profits, a new CEO, Meg McGill, was brought on board to help revitalize the company. Meg’s plan was to launch a new e-book program. This plan failed because of poor project management so the company replaced Meg with William Guardo. William does not support the e-book initiative and favors traditional publishing. He is in the process of analyzing the current state of the e-book program. William must decide if the company should continue with the project or pursue traditional publishing. The purpose of this report is to identify and analyze the problems that have developed at Harrison-Keyes then offer solutions to these problems so that the company will be successful with its e-book program.
Describe the Situation
Issue and Opportunity Identification
Company profitability at Harrison-Keyes has decreased over the years because it has not kept up with the newest technology and e-book competition. The company created a strategic plan, but did not implement the plan well and did not create backup plans in case of failure. Therefore, with the new CEO, the company will need to start new and make better decisions going forward.
Mack Evans, CIO for Harrison-Keyes, did not inform his staff of the project plan that the company was developing. Therefore, the IT department was not prepared for the e-book implementation. The IT staff did not create a project plan that fully factored in prototyping and the computer system cannot take the immense sales that will come through the e-commerce system. “Integration assumes the existence of a strategic plan and...

Similar Essays