Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.
Problem Solution: Harrison-Keyes Inc.
Jill Osborn
University of Phoenix
August 11, 2008
Mr. Matthews
Problem Solution: Harrison-Keyes Inc.
In an attempt to revitalize lagging revenues and stave off competition from cut-price competitors, Harrison-Keyes made the decision to pursue e publishing. As the implementation of this strategy begins several potentially, damaging challenges arise. This paper utilizes various research methods to create solutions tailored to the needs of Harrison-Keyes. By examining the gap that exists between where the organization currently resides and where it needs to be, H-K can develop a set of end goals. An examination of strategies utilized by other leading business organizations will provide H-K with benchmark examples of success or failure that they can use in creation of their own strategy. Finally, after measuring the risks accompanying the possible solutions this paper will provide an implementation plan followed by a matrix for evaluating success.
Describe the Situation
Issue and Opportunity Identification
Harrison Keyes, a global publisher of various types of print products decided to pursue e-book publishing in an effort to revitalize its lagging business. Former CEO Meg McGill— almost to the point that poor reception and challenges from within and outside of the organization were downplayed or dismissed outright, championed this course of action. McGill’s myopic pursuit of her pet project was the most likely cause of her removal from the organization. Her replacement, William Guardo, is nearly her exact opposite. The continued implementation of the e-book project faces numerous challenges and presents the organization with many new opportunities.
Firstly, Guardo is not a fierce champion of the project. Unlike his predecessor, he does not have an intense attachment or loyalty to the project. However, Guardo is willing to continue the...