HCS 490 UOP Course Tutorial / uop help

HCS 490 UOP Course Tutorial / uop help

HCS 490 week 1 Individual Assignment Health Care Marketing Information Matrix

1. Individual Assignment: Health Care Marketing Information Matrix

There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The matrix found in Week One of the student website is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.

• Resource: Health Care Marketing Information Matrix grading criteria located on the student website.
• Complete the Health Care Marketing Information Matrix located on the student website. This assignment is due Week One.


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1. Individual Assignment: Demographic Paper

• Resource: Demographic Paper grading criteria located on the student website.

You have been designated by the senior management team at a community hospital to write a summary on the effects of changes in population demographics on the needs and services for a selected population.

• Identify the population on which your case study will focus, such as the aging population, patients with a particular chronic disease, children, patients with AIDS, patients requiring long-term care, or emergency management.

• Write a 1,050- to 1,400-word paper about the demographic you selected. Include the following in your paper:

o Identify the targeted population.

o Gather data about the population demographics.

o Describe the general impact that changing demographics may have on the health care market.

o Why and how will changes in the demographics of this population...

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