HCS 490 UOP Course / tutorialrank

HCS 490 UOP Course / tutorialrank

HCS 490 Week 1 Individual Assignment Health Care Marketing Information Matrix (UOP Course)

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1. Individual Assignment: Health Care Marketing Information Matrix

There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The matrix found in Week One of the student website is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.
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HCS 490 Week 1 Discussion Question 2 (UOP Course)

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How do you determine if a piece of health care information is reliable? Include an example of one reliable and one unreliable source that your classmates have not already used.
When researching whether or not health care information is reliable or credible, several factors should come into play:
1. What are the professional credentials of the author of the information?
2. Is this a peer reviewed journal article or other form of health/medical industry study?
3. Is the information provided, been supported by the American Medical Association? The Food and Drug Administration or other professional groups within the health care arena?
4. Can the information be verified? By factual data or references to provide you with further avenues to research the authentication of the information?...

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