Breakfast Cereals Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2013 – 2019
117 Page Report
Hectic Lifestyle and Changing Food Habits Encourage Global Breakfast
Cereals Market’s Growth, TMR Says
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Breakfast Cereals Market
The vendor landscape of the global breakfast cereals market includes companies such as PepsiCo., General
Mills, Cereal Partners Worldwide, Post Holdings, and the Weetabix Food Company. The market players are
introducing innovative flavors in breakfast cereals to cater to customers across different regions. The U.S.
had been the pioneer market for breakfast cereals. However, during the forecast period, Asia Pacific is
anticipated to emerge as the fastest growing breakfast cereals market, ahead of North America and
Europe. In fact, North America and Europe are anticipated to register a decline in the demand for breakfast
cereals whereas Asia Pacific is projected to account for around 13% of the overall market by the end of
As a result, the market players are narrowing down their strategies to expand in this region. The market
players are focusing on region-specific breakfast habits to promote their products accordingly. For
example, Chinese consumers prefer hot breakfasts containing rice. Hence, the manufacturers are
introducing hot breakfast cereals to appeal to customers. “Though China remains a challenging market for
these companies, the nation is anticipated to register a strong demand due to hectic lifestyles and an
increase in number of young consumers preferring breakfast cereals over traditional Chinese breakfast,”
cites a TMR analyst.
Asia Pacific Drives Demand for Hot...