SAMPLE MISSION STATEMENT OF WELL-KNOWN COMPANIES IN THE WORLD
SPORTS
ADIDAS
"adidas-Salomon strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
We are consumer focused. That means we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.
We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to the market.
We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders.
We are committed to continuously strengthening our brands and products to improve our competitive position and financial performance.
In the medium term, we will extend our leading market position in Europe, expand our share of the US footwear market and be the fastest growing major sporting goods supplier in Asia and Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive over-proportionate earnings growth. ."
NIKE
"To bring inspiration and innovation to every athlete* in the world
* If you have a body, you are an athlete."
FASTFOOD
BURGER KING
"We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization."
McDONALD
"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so...