Developing a strategy - Hill’s framework FOR BG GROUP |
STEP 1 | STEP 2 | STEP 3 | STEP 4 | STEP 5 |
Corporate Objective | Marketing Strategy | How Do Products & Service Win Order? | Operation Strategy |
| | | Delivery System | Infrastructure |
* Shareholder value: * Strong growth in E & P (as core strategy) and LNG Volume * Earning to grow faster than production * Return to shareholder in medium term * Reduce Capital Expenditure * Return on Capital Employed * Increase Cash flow * Delivery Project / Capital Investment on schedule. • Environment: Working safely and sustainably in offshore and onshore environment. * Safety : Focus on Personal Safety and major accident hazard * CSR: responsible to environmental stewardship and the development of positive and enduring relationships with the people, communities and organisations affected by its activities. | * Product/Services Market: Highly value markets. * Range of supply: Long term supply contract and short term spot supply. Flexible LNG supplies that can be deployed globally to capture greater margin opportunities. * Leader in Market: Word leader in the natural gas * Market Knowledge and Access: Wide market access increases flexible approach to LNG supply. | * Cost : Maintaining competitive cost for sustainable in commodity industry * Quality , Technical Services, differentiation : World Class Exploration, Capabilities in project and operation * Delivery Dependability:Broad exploration and production in 20 countries & 5 continents * Product /Service Range : Unique LNG BusinessKnowledge, skill and capabilities whole gas supply chain. * Delivery Speed: Lean and Agile Organisation | * Commercial Agility: Connecting the high value market and source of supply by ship or pipeline. Commercial capability to supply wide range of market to capture high margin value markets. * Capacity & Location: Flexibility to supply market from multisource....