General Specific Relevance Various public holidays that also play a larger role in the process were also given special attention. The cultural relevance of this film will be relevant because it relates to the average black males past and heritage. Their plight for freedom, diplomacy and democracy .The film also touches on various human rights issues such as section 12 of the human rights charter outlying that every individual has the right to security and the right to life a life free from injustice and prejudice. The general relevance is that no matter what culture you are or nationality everybody has a right to freedom it is a basic human right. If we look back in history to the cold war for instance the war was silent and although warfare was not committed. The basic human rights of various classes were taken away. This can also be seen in the general history of South Africa. -Relevant South African Public Holidays 2009 -29 March 2009 Human Rights Day '' SABC usually has a few films that depict the struggle for freedom and human rights and also broadcast various rallies to segment the day. -Youth Day Freedom Day Key events that have brought on change Sharpeville Massacre Rivonia Trials Release of Nelson Mandela Death of Walter sisulu From the SABC Profile and broadcast schedule one can deduce that SABC 2 is aimed at a mixed variety of South Africans. The race quota for watching TV varies. From 12 up until 3 the channel broadcasts materiel for all races and all genders. However, SABC does outline that they are mainly family orientated but programs such as Dr Phil is not necessarily aimed at the younger individual but more to the average housewife or stay at home mom.Later shows falling into the 21:00 '' 22:00 bracket are mainly aimed at black individuals. SABC 2 VIEWING SCHEDULE By analysing the sabc profile it can be estimated that the film’s target market will be watching tv around 8 '' 10 pm Mondays 21:00...