At the year-end press conference held on December 19, 2006, Takeo Fukui, President& CEO of Honda Motor Co., Ltd., announced Honda’s business strategies for 2007 and beyond. As per the plan Honda is planning on launching a new seven-seater in the spring of 2007. Honda also plans on staring the operation for a new plant for fuel-efficient engines in the summer of 2009 in Ogawa City, Saitama Prefecture.
[pic][pic]The seven-seater model lined-up for launch in spring 2007 will be a new concept car with the design and mobility of a SUV but the functionality of a seven-seater car. The details for this are yet to be determined. A new auto plant will be build at the Saitama prefecture at the Yorii plant where the amount of CO2 emitted when producing one automobile will be reduced by 20% compared to the 2000 level. The new engine plant in Ogawa City will flexible to keep up with the growing future demands and will be capable of producing 200,000 units annually. The plant will be operational by summer of 2009 and will have an expected investment of ¥25 billion, with employment of about 500 associates.
An all new Accord Coupe will go on sale in North America in the fall of 2007 following the release in the Detroit Auto Show next month. This will also be accompanied by the new “Advanced Sports Car Concept” which is the next generation sports car based on the Acura. The production of the Civic will be expanded by adding production at Plant 2 in Canada t the current production of Civic in Plant 1 in Canada and at the East Liberty Plant in the US at the beginning of 2007. In fall 2007, the Honda plant in Mexico will begin production of the CR-V model, in addition to new plant in Indiana and a new engine plant in Canada are scheduled to begin production in 2008.
Considering the rise of sales in 2006 by 8%, Honda plans for a rise in sales by 13% from 2006 for the year 2007 with...