Situational Analysis
This is a situational analysis conducted on the Hotel Monaco in Philadelphia. This was a project assigned by my marketing professor and was a very detailed and thorough assignment. We did work in pairs because of the scope of the assignment so this is a paper I did with another student.
HOTEL MONACO PHILADELPHIA
OPPORTUNITY ANALYSIS
PART B
Taneisha McKendrick & Michael Rhoten
THM 3396 Marketing in Tourism and Hospitality
April 12, 2013
TABLE OF CONTENTS
1.0 Introduction 2
2.0 Situational Analysis: Hotel Monaco Philadelphia 2
2.1 (Internal) Organizational Analysis 3
2.1.1 SWOT Analysis 4
2.2 (External) Environmental Analysis 5
2.2.1 Porter’s Five Forces 7
2.3 Industry Analysis 8
2.4 Competitive Analysis 8
2.5 Customer Analysis 10
2.6 Summary 10
3.0 Problem Analysis / Opportunity Identification 10
3.1 Opportunity New Position 11
3.1.1 Importance of...