How is Gender presented within the ‘Mr Clean’ advert?
The purpose of this advert is to persuade, as it is an advert within a women’s magazine. The audience it is aimed at older women as it is found in a woman weekly magazine, therefore the format is an advertisement found within a magazine.
Gender within the text is presented very stereotypically towards men and women. The text contains a lot of evidence to prove this.
Firstly the texts consist of many adjectives such as ‘light, powerful, and easy to use.’ These adjectives relate to gender as they appeal to the female gender, relating to the stereotypical role of women cleaning and not been very technical. The context of these adjectives is to persuade the reader, I already know it is aimed at a female audience as it is from a women’s magazine and therefore the adjectives attract the women reader as stereotypically women are not very technical and anything to help them is a bonus.
In addition to this, within the text empty adjectives are often used, this is proven by a theorist called Lakoff. She examined the women’s language and studied how the held out conversations; she noticed that when talking in conversations women used a lot of empty adjectives for example some found in the advert are; ‘super.’ This gives emphasis on the sentence it is found in. The article I think uses empty adjectives as the audience it is aimed at is women and therefore, women will be able to relate to the advertisement as there usual conversations.
Throughout the article a lot of the text is in capital letters such as’ LAST CHANCE TO BUY.’ The text is in capital letters for emphasis as the advertisers want this piece of text to stand out the female audience, and also to persuade as it captures your attention within the use of different font from the usual.
The lexis within the text relates to women’s issues as it says ‘… even the cobwebs.’ This quote is relating to the stereotypical woman as been scared of spiders as...