HOW CAN FOOTBALL CROWD ATTENDANCE INCREASE AT A–LEAGUE GAMES
MARKET RESEARCH PROBLEM : To determine the current image, current attendees & the awareness of the game
The purpose of the study: to find a tactic to increase numbers at A-League games. What information will be needed: The amount of people who attend NRL, AFL and Football games and the Demographics, Psychographics, Geographics and Behaviorism of the intended market.
ESTABLISHED RESEARCH OBJECTIVES/ QUESTIONS
1. What is the current attendance of A-league, NRL & AFL?
2. What other leisure activities compete for consumer leisure time?
3. What are current memberships for all?
4. What are the current ages of A-league fans?
5. What are the current ages of fans in competing codes?
6. What demographic ages are in attendance at all code games (income, education, region, gender, etc.)?
DETERMINE AN APPROPRIATE RESEARCH DESIGN AND JUSTIFY YOUR CHOICES
Primarily the research will be Exploratory and then Descriptive to get more accurate and detailed information.
10 RELEVANT ITEMS OF SECONDARY DATA FROM A VARIETY OF SOURCES. JUSTIFY WHY YOU CHOSE THEM.
Exploratory Research: The purpose an individual seeks exploratory research is to form a general perception of what the particular subject is about. The research process is flexible and unstructured, the majority of the information being secondary data, qualitative research and expert surveys.
1) SECONDARY DATA RESEARCH
http://www.youth.gov.au/articles/Pages/StateofAustraliasYoungPeoplereportstatisticalsnapshot.aspx#leisure This website answers relevant questions in regards to the current trends in association with the youth of Australia. It states that two thirds of young Australians aged 15-24 are involved in some sort of physical activity. In addition to that stat; Leisure time accounts for approximately 24% of 15–19-year-olds time and 21% of...