Brookdale Senior Living Product Development
July 19, 2014
Brookdale Senior Living offers many services and products to senior citizens and their families who desire a home-like setting in which they can comfortable live and receive necessary care whenever the need arises. Brookdale offers a complete continuum of care in many of their residencies. They also offer residencies that specialize in assisted living, memory care, and skilled nursing care. A relatively new product offering that Brookdale has introduced is rehabilitative care, branded as "Innovative Senior Care" or ISC within the company.
ISC is a full line of therapy services available to seniors who live in Brookdale communities, after medical care or a procedure leaves them with a doctor's order for therapy services. Brookdale's rehabilitative services includes care for and/or assistance with:
Relearning physical activities
Improving memory and safety
Word finding issues
Swallowing issues (Brookdale.com)
It is clear that Brookdale has integrated a full suite of therapy services into their steady portfolio of service offerings, which has enabled Brookdale to market to a larger segment of the population. Not only is Brookdale able to market to existing and prospective long term residents, they can market to residents who may need respite care after a procedure. This allows Brookdale to show those prospective residents an expanded portfolio of services to add to the benefits of becoming a long term resident. This also helps to broaden some offerings of their previous services. For example, residents who may have lived there for some time would have had to leave the...