Organic Food & Organic Beverages Market - Global Industry
Analysis, Size, Share, Growth, Trends and Forecast 2013 – 2019
100 Page Report
Growth of Global Organic Food and Beverages Market to be Dictated by
High Demand for Organic Fruits and Vegetables, says TMR
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Organic Food & Organic Beverages Market
The competitive landscape of the global organic food and beverages market is marked by a high level of
fragmentation, says Transparency Market Research in a new report. In 2012, the four top players held close
to a mere 10% of the overall market, while small and mid-sized companies held over three-fourth of the
market. Some key players are Hain Celestial Group Inc., Amy’s Kitchen Inc., and Organic Valley.
“New product development is one of the primary growth models that top players in this market are focused
on,” points out TMR analyst. An excellent example is the Hain Celestial Group Inc. In 2011, the company
spent almost US$4 mn in research and development to add newer products and ingredients to its portfolio,
which in turn helps to increase the customer base.
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Global expansion by means of partnerships and business alliances is another key growth strategy that top
players in this market are focused on. These alliances are meant for an increased product portfolio and an
increased market share.
Focus on tapping the vegetarian market is also the growth strategy of key vendors in this market. As the
number of vegetarians is increasing dramatically across the world, top players are...