Assignment no. 01
Strategic planning process & SWOT analysis of an Organization
MD. Ebadot Ali
Department of BBA,
Daffodil international university
Submission date: 26 juiy, 2013
No. | Name | ID |
1 | Anisul Islam | 111-11-1797 |
2 | Emran Hasan | 111-11-1808 |
3 | Shila Das | 111-11-1824 |
4 | Sharmin Akter | 111-11-1979 |
Strategic planning is an organizations process of defining its strategy or direction, and making decision on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action.
* Stated categorically, strategic planning is not an event. It is a process. By implication, this means that strategic thinking
* Needs to occur throughout the process as discussed in the first of our strategy article series on Strategic Thinking.
The Long-Term vs. the Short-Term View
A process is a structured workflow that ensures progression and results. For a strategic planning process to be followed in an organization, consideration needs to be given to both the long-term view and the short-term requirements. For example, if an organization has one major client that it is servicing, focus needs to be on delivering the best service possible to that client, while at the same time seeing if cross-selling of other products or services into the client can be realized. However, there would also need to be effort made to increase the overall client base. This would entail multiple focus streams for the plan; more work for sure, but definitely a strategic necessity. Similarly, if a strategy is to transform the organization, then a shorter-term strategic transitioning plan may be necessary, as well as the long-term strategic plan.
Analyzing the Environment
As with any process, the...