Tea is a second most consumed drink after water. All over the world tea is consumed at anytime, anyplace, anywhere and on any occasion in different forms, like hot tea and iced tea. Tea is prepared either by adding hot or boiling water in cured leaves of Camellia sinensis. Tea is consumed from ancient time, first originated in China. Hot tea is generally consumed with added milk and sugar, whereas iced tea is consumed with sugar or honey, with or without fruit juices and in chilled form with dash of ice cubes. In summer season iced tea is also consumed as an alternative to carbonated drinks. With increasing demands for low calorie food and beverages, manufactures are launching iced tea with low calories, and labeled as diet iced tea. Iced tea is consumed as a refreshing and energizing drink and made with all natural ingredients such as natural tea extract, sweeteners used are sugar or honey, fruit juices and with natural flavour, without artificial flavours, colours and preservatives. Coca-Cola Shanduka Beverages is selling iced tea under FUZE tea brand, it includes lemon, peach and red fruit variants.
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Iced Tea Market: Segmentation
Iced tea market is segmented on the basis of raw material type, flavour type, packaging type, product type and region. On the basis of raw material type, iced tea market is segmented as black iced tea and green iced tea. Out of these segments, black iced tea market share is more than green iced tea, as black iced tea have strong flavour and taste. But green iced tea market will grow at in forecast period due to increased health concerns and benefits shown by green tea. On the basis of product type, iced tea market is segmented as liquid RTD, Concentrate syrup and premix. Among these segments liquid iced tea is most consumed, and represent the steady growth in near future. Powder premixes are available in different sizes, flavours, and convenient to...