INTRODUCTION
ABOUT THE COMPANY
IKEA was founded in 1943 by Ingvar Kamprad and has turned into an internationalfurniture retailer, which specialises in stylish but inexpensive Scandinavian designedfurniture. It is a privately held retailer chain that sells flat pack furniture, bathroom andkitchen accessories all over the world, which specialises in stylish but inexpensiveScandinavian designed furniture. IKEA is an acronym. Since 1943, Ikea has expanded itsoperations steadily in many countries with most of the stores of the company concentrated inEurope, USA, Canada, Asia and Australia. The IKEA group also has existence in Israel andMiddle East. IKEA originally started by selling picture frames, wallets, pens, watches, tablerunners, jewellery, and nylon stockings etc. Furniture was first added in the year 1948 andIKEA started manufacturing its own furniture since 1955, providing furniture that could beself-assembled at relatively low cost. Since then, the name has been synonymous with self-assembled furniture.Its success in the retail industry is due to the fact that the company has a vastexperience in the retail market, product differentiation, and cost leadership. Their uniqueconcept is that furniture is sold in kits that are assembled by the customers at home. The
company remains one of the world’s m
ost successful multinational retailing firms, operatingas a global
INTRODUCTIONABOUT THE COMPANY
IKEA was founded in 1943 by Ingvar Kamprad and has turned into an internationalfurniture retailer, which specialises in stylish but inexpensive Scandinavian designedfurniture. It is a privately held retailer chain that sells flat pack furniture, bathroom andkitchen accessories all over the world, which specialises in stylish but inexpensiveScandinavian designed furniture. IKEA is an acronym. Since 1943, Ikea has expanded itsoperations steadily in many countries with most of the stores of the company concentrated inEurope, USA, Canada, Asia and Australia....