Implementation, Strategic Controls, and Contingency Plans
DeLillo Chevrolet is a family owned auto dealership in Huntington Beach, California. The dealership has been at this location since 1962 and has acquired loyal customers because of its commitment to its customers. The financial crisis of recent years has made it hard for DeLillo Chevrolet to earn a profit. This paper will cover the strategic plans for DeLillo Chevrolet, any organizational change, key success factors, and a risk management plan.
Strategic Plan for DeLillo Chevrolet: Implementation Plan.
The objective is for the company to improve profits, regain its loyal customers, and bring in new customers. DeLillo Chevrolet will develop short-term plans that will allow the company to set reachable goals, and define a way to measure that the company is reaching these goals. The short-term plan in the parts department is to reduce inventory by 20% over the next six months. For the service department, it is to increase new customer services by 10% each month, and increase loyal customer services by 5%. The plan for the sales department is to increase the number of auto sales by 10% each month. For the body shop increase the percentage of jobs from estimates by 15% over the next six months.
The functional tactics breaks down the strategic plan into the daily activities in each department from financing to human resources (Pearce & Robinson, 2013). For the parts department to lower inventory, the manager must reduce on-hand quantities of products that do not sell quickly. To acquire new customers and returning customers, the service manager is developing coupons for different services, and allowing the service writers to work with the customers to receive better deals. For the sales department to increase auto sales, the sales managers will concentrate its advertising is surrounding cities and use social media more. The body shop manager lower some of its...