The globalization marathon has not only enabled a developing country like India to grow, but has also opened up numerous doors to success and career development, Over the years India has tremendously left an impact on foreign market and investors, India’s trade / Business is expanded worldwide where the business is mainly associated with America, U.K, Australia, China & European Countries.
India has a resourceful and technically well equipped skilled manpower that’s why India has become a hotspot investment destination for Automobile, I.T, ITES and R&D sector.
India is trying its level best to compete with other developing countries to sustain its current business, as most of the giant investors have started to scout for alternate country to setup their base. Though Indian’s have a good technical and domain knowledge, they lack in effective communication with their foreign counterparts. English language is used globally for communication and in India English language is inherited from England (Queens English). Though English is prime language in India, the spoken English is at its simple and straight as per ones religion and culture. We treat English the way we treat our mother tongue, hence we translate what we think in our mother tongue into English and try to construct a sentence which eventually turns out to be incorrect and thus it becomes difficult for the native English speaker to understand what we wish to convey. For example, Marathi spoken in Pune is more neutral than Marathi spoken in Solapur.Native English speaking countries are very particular about the rhythm, intonation and the music of the language and hence they get offended if one fails to speak correct English. Any language has to be treated the way how it is ought to be.
As a result of this there is a huge demand and a need for ‘’ Accent Neutralization ‘’ it helps an individual to understand and interact with any native English speaker confidently without any ambiguity and anxiety,...