Importance of Pr

Importance of Pr

IMPORTANCE OF PR

IMPORTANCE OF PR

Throughout London there are generally quite a few fashion events that happen throughout the year. Only a handful, receive press coverage or are recognized by the elite of the fashion industry. This leads to the chain of thought that receiving press coverage is what boosts the image of the event and gives it the clout required in the industry.

The best up & coming fashion designers graduating from university often get press coverage at their end of year show, once they graduate they get opportunities to showcase elsewhere. One of the main shows that up & coming or established fashion designers wish to showcase in is alternative fashion week. Held around April or May, AFW is regarded as the best show around to showcase fresh new faces, therefore generates a lot of interest from the press. The idea of the press coverage designers could receive from showcasing at this event is what attracts hundreds of applicants each year, and what separates AFW from other organizations with intentions of providing a similar show.

CELEBRITY INVOLVEMENT:

One of the major factors that attract the press is engagement from someone with a profile in the press, which would generate press interest thus public interest in the project.

To have involvement from someone of that standard either their requested fee for participation would have to be paid, or their attendance would have to benefit them in some form, whether it is:
A. to improve or rebuild their image,
B. to promote a project of their own,
C. Or as a charitable cause that interests them.

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