I choose Jean Kilbourne’s point that there are signs of progress. In the Oprah Magazine one of the ads is for Vassarette full figure bra and hi cut brief, and shows a full figure model. Her thighs are very round and touch, you see her belly fat and wide hips, but she is portrayed in a beautiful way. The ad states, “Uplifting. Supportive. Exquisite Curves.” This does not cut down a woman if she is not a size 00.
Another ad is for Bali and states, “Live Beautifully.” It features and reads a memory from a woman who won their beautiful moment contest. She has lots of smile lines and crows feet around her eyes but she is smiling and is dressed very nice. She has not been photo-shopped, and is not a professional model.
The last ad is for Rafella Sports Wear and it states, “Fit your shape. Whether you are a curvy bombshell, a classic beauty or a modern woman.” One model is a red head with a full figure shape, you can see her belly roll through her shirt and she has rounded hips but is elegantly dress. The other model is an African American woman who is a bit lanky, doesn’t show off any breast shape, and is casually dressed and accessorized. The third model is thinner than the other two but not necessarily skinny. She has brown hair and brown eyes and isn’t wearing tight clothes but looks very nice. This shows everyday woman and has moved away from the skinny models in the revealing clothes and portrays a wide variety of body types, which is an improvement for woman in advertisements.